The first thing that needs to be counted is the true wireless TWS type of earphone products. This is the fast-developing earphone category last year and this year. Since Apple officially released Airpods, the earphone industry has officially entered the all-wireless era. In 2018, a large number of brands started. Launched all-wireless headset products, but due to the lag of Bluetooth-related solutions and chip technology, most all-wireless headsets except Apple Airpods cannot bring consumers a very good experience. In the first half of 2019, with the update of new all-wireless solutions and the addition of giants such as Qualcomm, the experience of using true wireless headsets has begun to get closer and closer to the experience of using Apple Airpods.
For HiFi earphones, the overall group of earphone enthusiasts has increased over the years, but the price of the products has also become higher and higher. It is now a very routine operation for flagship earplugs to exceed 10,000 yuan, and many products have even exceeded 20,000 yuan. Even the mark of 30,000 yuan. The player industry is relatively calmer. Player products that have already crossed the 20,000 yuan mark have not seen any more expensive products. Sony’s 60,000 yuan player has actually been silently reduced to a transaction price of 30,000 or 40,000. . However, with the increase in selling prices, and with the birth of more high-quality sounding units in recent years, the sound performance of HiFi products has indeed reached a new level, but the price has also risen steadily. The traditional high-quality earplugs brand has also begun to gradually introduce its products into the Bluetooth version. As the mobile phone cancels the earphone port and becomes the mainstream, high-end HiFi earphones have also begun to get closer to the Bluetooth wireless connection method, and all this will also play a role in traditional playback. The device market has a certain impact.
For the headset industry, in fact, the biggest attraction and expectation is the category of TWS true wireless headsets. In addition to improving the quality of products, Qualcomm’s solution may even form a certain shuffle trend for upstream chip manufacturers. For TWS headsets in the price range, whether there are new solutions to enhance the experience of use has also become the key. For sports headsets, audio-visual gaming headsets and traditional HiFi headsets, wireless is an inevitable trend, and a better experience will always be the core demand for headset products.